The Consensus of Opinion, Article in Harper’s Bazaar, Photograph by Man Ray, March 1936
I love reading magazine’s, of course, but there is one thing I miss in today’s magazines. And that’s really interesting art direction. I have the feeling that in the old days, it was more special and more artistic than nowadays. Alexey Brodovitch (1898 – 1971) was one the most iconic art directors of the magazine Harper’s Bazaar. Born in Russia, he fled to Paris during the October Revolution. For more than 20 years, from 1934 – 1958, he was the one responsible for the art direction of Harper’s Bazaar. Brodovitch was one of the first who integrate image and text. Do you see how the text follows the dresses of the models? Beautiful isn’t it?
If you’re interested, there is a book about his work, published by Phaidon.
If you don’t like full skirts… Article in Harper’s Bazaar, Photographs by George Hoyningen-Huene
The Ultra Violets, Article in Harper’s Bazaar, Photographs by Richard Avedon, published in the last issue directed by Brodovitch, August 1958
Portfolio 3, 1951, For the third cover Brodovitch reproduced strips of film from a movie by Herbert Matter